Ebook
DESIGNERS WHO UNDERSTAND BUSINESS DON’T JUST SHIP PRODUCTS - THEY SHAPE DIRECTION.
This ebook gives you the foundation every strategic designer needs: a clear grasp of how the economy works.
That’s how you become someone who doesn't just execute—but drives real change.
Understand how everything connects—and why your role matters more than ever.
From Design to Strategy: Understand the Economy First isn’t a finance manual. It’s a mindset manual.
As you begin to understand how money, structures, and systems work together—how everything influences everything else in the bigger picture— you’ll start to see dependencies, cause-and-effect relationships, and you’ll evolve into a strategic thinker and doer.
Price: 17€ + VAT
Note! In checkout, even if the price shows in dollars ($), you're actually paying in euros (€). Gumroad checkout just displays USD by default – the real charge happens in euros.
What You’ll Learn:
Here’s what’s packed into this 75 page ebook:
✅ Systems Thinking
→ See the big picture. Understand structures, cause-and-effect relationships, and feedback loops—how actions ripple through a system and come back to influence themselves.
✅ Business Creativity
→ The hidden superpower companies desperately need. Design can unlock new value, models, and ideas—if you understand how business actually works.
✅ The Economy Explained Simply
→ What is money, credit, debt, and who are the real economic actors? No jargon, just clarity.
✅ How Companies Create Value
→ What companies are actually doing when they ‘do business’—and how design fits in.
✅ Booms, Busts, and Cycles
→ Learn how inflation, deflation, and debt cycles shape the work you do.
✅ Productivity = Progress
→ Why productivity is the most important long-term driver of economic success—and how it connects to design.
✅ The Bigger Picture
→ How economics affects your projects, your career—and even your personal life.
Pixel-perfect designs won’t get you into strategy discussions. But understanding business, systems thinking and business creativity will.
When you understand how the economy works, everything changes: You start seeing patterns, influence, and opportunities where others see only features.
This ebook gives you that lens—so you can think like a strategist, not just a designer.
Feeling left out of business decisions? You’re not alone.
You deliver value to users—but business leaders don’t always see your impact.
They talk in terms of revenue, costs and risk. You talk about journeys, empathy, and interaction. No wonder it feels like you’re on a different planet.
If you’ve ever been sidelined in strategic discussions, ignored in planning meetings, or frustrated by your work being “just execution”—this book is for you.
From overlooked designer to strategic contributor
This is the book I wish I had earlier.
I started my career designing user interfaces and interactions across web, mobile, and embedded systems—refining flows, crafting details, and polishing pixels. Over time, I moved into service design, business design, and eventually strategic design and design leadership.
I’ve conceptualized digital services, mapped customer journeys and business processes, built business models, facilitated strategy work, helped to actualize strategy by defining business goals and metrics, and helped companies adopt customer-centric, data-driven ways of working.
No matter how much I contributed, when it came to the big calls, I was left outside the room.
Despite how solid the design was, or how deeply we understood users, the real decisions—the ones shaping direction, resources, and outcomes—were being made in rooms I wasn’t invited to.
Why?
Because I didn’t speak the language of business. I didn’t understand how decisions were funded, justified, or prioritized.
And that’s when it hit me: If I wanted to have real influence, I had to understand the system—not just the user. Not to become a CFO or a business exec—but to understand enough to have a seat at the table.
This book was born from that realization. It’s the guide I wish I had when I was figuring it all out.
It’s for the designer who’s ready to stop being left out—and start shaping what happens next.
Imagine this…
You're no longer the one who just gets a brief—you help write it.
You’re pulled into early strategy discussions.
You connect your work to business value with confidence.
You see through complexity, because you understand the system behind it.
That’s what this book unlocks
This book is for you if…
✅ You’re a UX, product, visual, or service designer who wants to level up
✅ You’re tired of being excluded from strategic conversations
✅ You sense there’s a bigger system—but don’t yet have the vocabulary to describe it
✅ You want to bring business creativity to your team, not just aesthetics
This book won’t teach you formulas, spreadsheets, or business buzzwords. It’s for designers who want to understand how the world actually works—and are ready to grow.
Here’s what you get when you buy:
📘 75 pages of economic clarity
→ Core economic principles explained in a designer-friendly way — no jargon, just understanding how everything connects.
📥 Instant PDF download
→ Optimized for both desktop and tablet reading.
🔁 Lifetime updates
→ You’ll get future revisions automatically — no extra cost.
Price: 17€ + VAT (Value? Priceless when your thinking shifts.)
Still thinking?
The market is full of “good” designers.
Ones who deliver, follow briefs, and polish pixels.
But what businesses need—what they invest in—are designers who think beyond the interfaces.
Designers who understand how value is created.
Designers who can speak the language of money, understand systems, and decisions.
If you don’t understand how money moves, you don’t understand why anything moves.
This book won’t teach you spreadsheets or strategy decks.
But it will give you the clarity to see the bigger picture—
how everything influences everything else.
Because once you start thinking structurally, economically, and systemically,
you’ll stop being a decorator—and start becoming a decision-maker.
Every day you wait, you stay invisible to the people making decisions.
It’s time to shift from “good” to needed.
Ready to think differently—and be seen differently?