Insights
Strategy in practice
Writing about why strategy breaks down and what it takes to make it stick.
Thinking out loud about strategy and structure
Most strategies look great on slides. The interesting part is what happens after — why things get stuck, where alignment breaks, and what actually helps.
I write about the gap between strategic intent and daily reality: how organizations work, how decisions get made, and what structures need to be in place for things to move. I also share what I've learned from using AI in my own strategy and product work.
Writing
Find me on Substack under Rebelsway.
Jan 24, 2026
What Most Product Teams Don’t See About Business Systems
I started my career over 20 years ago as a UX designer. One of my first big projects was to conceptualize and design a totally new service called Mobile TV....
Jan 13, 2026
Growth, Growth, Growth — But From Where, Really?
Growth comes up everywhere. In meetings, in strategy decks, in board conversations, with management staring at the sales figures and waiting for them to magically increase.Growth, growth, growth! But surprisingly often, nobody really stops to ask the boring but important question first: Where does...
Dec 31, 2025
You do not rise to the level of your goals. You fall to the level of your systems.
I have always been a bookworm and as a child, I used to cycle many kilometers to the library to borrow a backpack full of books. The adventure and detective books of my childhood have now been replaced by business books....