From Intent
to Impact

I help companies make strategy work in practice — from the big direction down to who owns what and how decisions get made.

I make ideas concrete through prototypes, process models, and clear decision logic. I use AI tools when they actually help, not as a gimmick.

• —Business-led — starts with real customer problems, not internal assumptions
• —Hands-on — I do the work, not just advise from the side
• —Systemic — I look at how the pieces connect, not just individual parts
• —Focused on decisions that create value customers actually pay for

Beyond client work, I write on Substack under Rebelsway about strategy, operating models, and how organizations actually create value.