Digital Rebel

Agentic Product Development

From Intent
to Impact

Your team has the AI tools. The way you build products hasn't changed. I redesign how product teams work with agents, from discovery to production, and build alongside them so speed doesn't cost quality.

Problem

Prototypes are easy. Production isn't.

We asked Finnish product teams how they work with AI. Most use it every week for prototypes, synthesis and specs. Yet in most teams, everyone does it their own way. The time saved building gets lost checking. Developers often can't tell which requirements come from research and which are guesses. And after release, feedback turns into quick fixes, or gets logged and left there.

Solution

I redesign how your team builds with agents.

A shared context instead of handoff documents. Quality gates the whole team trusts. Roles that fit a world where agents do part of the work. A learning loop that brings production data back into discovery. Not a training day and not a deck: one real item from your backlog, shipped the new way.

My approach

I don't start from the tools. I start from how your team actually ships.

01

Map where you really are

Who uses agents, for what, and where the work breaks: individual, team and organisation, across tools, process and operating model. Two weeks, one heat map, one clear next step.

02

Redesign how the team works

Roles, gates and the concept-to-code handoff rebuilt for agents. One shared context the team and its agents work from, and quality criteria so you know when an output is good enough.

03

Prove it on real work

One real item from your backlog goes to production the new way. I build the first slice myself in your repo, and your team builds the rest alongside me. Then we close the loop from release back to learning.

Running through all three

Lead & Build

I lead and I build. Twenty years of product, service design and operating model work, and I ship with agents every day. Most AI initiatives stall between the people who design how a team should work and the people who build. I do both, so nothing gets lost in between.

Start with a free team session, or go straight to a pilot. Below are the four ways to work together.

Jenni Saarenpää

Hi, I'm Jenni

I help product teams change how they build with AI agents, from the first customer insight to what runs in production. Twenty years of product, service design and operating model work, and I still build every day.

I don't advise from the side. I run my own work on an agent team I designed myself, from market and customer research to PRDs, quality gates and pull requests. It's the same way of working I bring to client teams, tested on my own work first.

  • —Business-led — starts with real customer problems, not internal assumptions
  • —Hands-on — I do the work, not just advise from the side
  • —Systemic — I look at how the pieces connect, not just individual parts
  • —Focused on decisions that create value customers actually pay for

Beyond client work, I build in public: real products made end to end with my agent team, on YouTube and in writing. What works, what breaks, and what it changes for the team.

Read the blog

Articles

From strategy to shipped: how product teams discover, decide and build with AI agents, and the operating models that make it hold.

Your team has the tools. Let's change how it builds.

Start with a free 45-minute team session.

Book a Team Session