Finnish Financial Group
Business Strategy Creation Across Segments
Client
Finnish Financial Group
Industry
Financial
Services
Transformation Design, Transformation Lead
Challenge
The situation
The financial group needed strategic clarity across multiple business areas and customer segments. Each area required its own strategic direction, yet all needed to align with the group-level vision. Decision-making involved senior executives, board members, and bank CEOs — requiring structured processes that could bridge strategic ambition with practical execution.
Approach
What we did
Digital Rebel led multiple strategy projects spanning customer segments and business areas — including SME retail banking business strategy, agriculture and forestry segment strategy, lending core banking renewal vision, and digital sales strategy. We facilitated end-to-end strategy processes: current-state analysis, stakeholder interviews, scenario building, strategic focus areas, and roadmap creation. We worked directly with group C-level executives, board members, bank CEOs, and business leads to align strategic direction and ensure execution readiness across business units. We applied OKRs to translate strategic direction into concrete goals and ensure consistent execution across business units.
Results
Where it landed
Across a four-year collaboration, each business area left its strategy process with a validated direction aligned to the group vision: SME retail banking, agriculture and forestry, lending core banking renewal vision, and digital sales, each with a roadmap for execution. In the SME retail banking strategy, OKRs translated the direction into concrete, trackable goals. The strategy work bridged C-level, board, and bank CEO decision-making with execution in the business units.