CREATING A WINNING STRATEGY TOGETHER?

Strategy is all about choices. It's about deciding what to do and what not to do.

Imagine this:

The staff has been called to the auditorium. The atmosphere is expectant – it's time to unveil the company's brand-new strategy on the big screen.

The presentation by the management team begins, but soon sighs can be heard from the rows of seats. Employees exchange meaningful looks and lean towards each other. The whispers reveal that the strategy slides once again seem to have nothing to do with the day-to-day work.

Does this sound familiar?

No wonder, because...

According to studies, as much as 60-90% of strategies fail. There are several reasons, but here are three common stories:

 #1: What is considered a strategy is actually just fervent hopes and goals. (A strategy involves active choices.)

#2: Strategy is made in the board room and left there. (Strategy itself does not do anything, people do. If the staff is not involved, they do not understand their role in implementing the strategy.)

#3: The strategy does not guide everyday work and its progress is not tracked. (Skills are lacking, focus is lost, resources are wasted, work is done in different directions, and in the worst case, the company loses its potential.)

If most strategies fail, is a strategy doomed from the outset?

No. Success is possible when the process of making the strategy is reformed. However, it requires a change in mindset and approach, unlearning old habits, and experimenting with new ones.

How can we help - Strategy process step by step

In the strategy process, your staff is involved, facilitated workshops are held, and existing information is gathered. Then, difficult choices are made and strategy proposals are created - those to which everyone is committed.

Current state analysis

To begin the strategy process, it's important to first conduct a current state analysis. This involves understanding where your business currently stands. What are the problems that need to be solved and what do your customers think? What trends are affecting your business and what are your competitors doing? By conducting a thorough analysis of the current state of your business and the external factors that impact it, you can gain insights that will inform the development of a successful strategy.

Futures

In the phase of Futures, we explore alternative future scenarios and possibilities while considering the current situation. We ask questions like, how do you position yourself and what is your competitive advantage? What needs to be true for different future scenarios to come to fruition, and what are the potential barriers to their realization?

Strategic choices

Strategy is about choices, and now is the time to make them. We define the future desired state - your long-term vision, the guiding star that directs all business. Then we make strategic choices - what is your playing field and who are your customers? What is your offering and what are the channels? How can the vision and strategy be made a reality and what are the capabilities to execute them?

Executing strategy

A strategy is useless if it remains only as words on slides. That's why we define concrete steps and a playbook for what executing the strategy requires and how to make it a reality. We can also utilize OKR Objectives and Key Results framework to support strategy execution.

How to proceed?

Start

As-Is Analysis

  • External Analysis

  • Internal Analysis

  • Employee understanding through engagement

    Price: Request a quote

    Duration: 1-2 months

Silver

Strategy Creation

  • All contents of the Start package and additionally...

  • Strategic workshops

  • Alternative futures

  • Strategic choices

  • Presentation materials

    Price: Request a quote

    Duration 3-6 months

Gold

Strategy from Start to Finish

  • All contents of the Silver package and additionally...

  • Planning strategy implementation using the OKR model

  • Supporting and implementing change

    Price: Request a quote

    Duration > 3 months

More About the Topic

    • Business Strategies

    • Product Strategies

    • Digital Sales Strategies

    • Data Strategies

    • Function-level Strategies

    • Utilization of OKR framework in strategy execution

  • Read more about the case example

  • Read more from the blog

Jenni Saarenpää/CEO

jenni@digitalrebel.fi
+358 45 868 4790

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