Ideation of a new business opportunity for a food industry company
Challenge
The customer had an existing MVP version of a new well-being-related service, but they were looking for entirely new and radical perspectives and ideas to explore and conceptualize new business opportunities.
Customer
Food industry company
How did we help?
Trend analysis
Competitor analysis
Facilitation of innovation workshops
Ideation and concept creation
Prototyping
Planning of customer interviews
Solution
Digital Rebel was part of the customer's team, and we began defining new well-being-related business. We started by establishing a well-being framework, based on which we conducted trend analysis. Additionally, we carried out a comprehensive competitor analysis, documenting it for future reference.
In workshops, we brainstormed and considered differentiation factors and business implications. Ideas were further refined, and various concepts were created for different customer segments. We also developed an interactive prototype. Ideas were tested with customers using both quantitative and qualitative research methods.
In the workshops, we generated ideas and deliberated on differentiating factors and business impacts. Ideas were further developed, and various concepts were created for different customer segments.
Jenni Saarenpää/CEO
jenni@digitalrebel.fi
+358 45 868 4790
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