Product Management in a MS Dynamics CRM Project

Challenge

The customer undertook a major business transformation, renewing all business processes, customer journeys, and several internal technical systems and tools for the staff as well as a new customer portal. The project was executed as a multi-vendor network with multiple sub-projects, one of which was the CRM project, with dependencies on others. The CRM project was divided into several areas, each managed by an Epic Owner responsible for leading, defining business requirements, and supporting design, implementation, integrations and testing.

Customer

Financial group

How did we help?

Product management in the Epic Owner role

Defining Epics, user stories, specifications and defects

Leading own Epic areas, and managing sprint planning and backlog

Supporting the definition of end-to-end business processes

Ensuring usability

Supporting design, implementation, integrations and testing

Solution

Digital Rebel owned several key areas in a major MS Dynamics CRM project. Main responsibilities were:

  • Ensured that business processes were defined and matched organizational needs; translated them into epics, user stories, and specifications

  • Gathered and clarified business requirements, and defined them into actionable design and development tasks. 

  • Backlog & sprint management: prioritized product backlog for own areas, managed sprint planning, roadmap, and timeline estimates

  • Maintained stakeholder communication and documented defects in responsible areas

  • Coordinated E2E process usability simulations; created user stories of defects & improvements

  • Helped stakeholders map business goals to project-wide outcomes

  • Pre go-live: Acted as a project manager for updating 100+ business guidelines & system instructions

The customer undertook a major business and system transformation aimed at achieving business benefits, improving the customer experience, and renewing operating models and culture.

Jenni Saarenpää/CEO

jenni@digitalrebel.fi
+358 45 868 4790

Let’s talk!

Leave your contact details and we’ll get back to you.