Product Management in a MS Dynamics CRM Project

Challenge
The customer undertook a major business transformation, renewing all business processes, customer journeys, and several internal technical systems and tools for the staff as well as a new customer portal. The project was executed as a multi-vendor network with multiple sub-projects, one of which was the CRM project, with dependencies on others. The CRM project was divided into several areas, each managed by an Epic Owner responsible for leading, defining business requirements, and supporting design, implementation, integrations and testing.
Customer
Financial group
How did we help?
Product management in the Epic Owner role
Defining Epics, user stories, specifications and defects
Leading own Epic areas, and managing sprint planning and backlog
Supporting the definition of end-to-end business processes
Ensuring usability
Supporting design, implementation, integrations and testing
Solution
Digital Rebel owned several key areas in a major MS Dynamics CRM project. Main responsibilities were:
Ensured that business processes were defined and matched organizational needs; translated them into epics, user stories, and specifications
Gathered and clarified business requirements, and defined them into actionable design and development tasks.
Backlog & sprint management: prioritized product backlog for own areas, managed sprint planning, roadmap, and timeline estimates
Maintained stakeholder communication and documented defects in responsible areas
Coordinated E2E process usability simulations; created user stories of defects & improvements
Helped stakeholders map business goals to project-wide outcomes
Pre go-live: Acted as a project manager for updating 100+ business guidelines & system instructions

The customer undertook a major business and system transformation aimed at achieving business benefits, improving the customer experience, and renewing operating models and culture.
Jenni Saarenpää/CEO
jenni@digitalrebel.fi
+358 45 868 4790
Let’s talk!
Leave your contact details and we’ll get back to you.