SERVICE DESIGN TAKES YOUR BUSINESS TO NEW HEIGHTS!

Service design is human-centered, participatory, and holistic development of services and business. In service design, customer needs are explored, and based on that exploration, various solution options are conceptualized. These solution options are validated with customers, and they are adjusted based on feedback. The work is highly iterative, and concepts are refined multiple times before detailed user interface design and actual technical implementation begin. The work also doesn't end with the launch; the service is continually improved by monitoring data and customer behavior, collecting feedback, and conceptualizing new service areas. In addition to services for customers, service design can also be utilized in designing services and tools for internal users i.e employees.

What is often forgotten is that services and products are not created for ourselves but for customers. We need to step into the customer's shoes and see things from their perspective, not ours. That's why it's crucial to involve customers and employees in the innovation process from the very beginning. By involving internal stakeholders in the innovation process, everyone shares a common mission: creating value for the customer. Ultimately, that's what the entire business is fundamentally about.